Website build
- Designed to convert warm traffic into sales (close the deal for visitors who arrived already ready to buy something)
- Ordering process simple and obvious
- Feature items that promote interest and loyalty (best-sellers, new arrivals, anything you want to feature)
- The baseline build ($1250) will have all filtering functionality that will get you to $1M, – shop by mushroom type, shop by category, etc… But there is also so much additional cool stuff filtering wise we could do! Like shop by benefit (mental clarity, energy), shop by cooking style (grill, soup, salad, etc.)…
- Designed to convert cold traffic into warm leads
- All messaging speaks to your 3 hooks: Natural (no shitty growing methods), Nutritious, and Local (we’ll focus on South Florida as a market first)
- Engaging content – recipes and mushroom profiles
- Authentic – we’ll dial in the about the farm and our story sections
- Full necessary functionality for a smooth e-commerce business
- Analytics
- Order and customer management
- Stock management
- Print shipping labels from site’s dashboard
Marketing
- Get leads into email list
- Offer 15% off first order for signing up. Pop-up form and strategically placed forms throughout the site
- Send new sign ups through email sales sequence
- First email welcomes, introduces
- Second email is very broad engagement (recipes, broad info)
- Third email is specific engagement on nutritional benefits
- Fourth email is another offer (another discount, bogo, something small free with purchase, etc)
- Generate new traffic to send through the cycle
- Very simple facebook/instagram ad hitting a top of funnel interest